How to Create an Online Portfolio of Your Work
February 24, 2015
•Graphic & Comm. Design
• 0 Comments
No matter what kind of artist you are, it is a good idea to have an online portfolio to showcase your style and skills and document your creative progress over time. Even if you don't have work experience yet, you can make up for it with a strong portfolio. The following explains how to create an online portfolio and some steps you can take to make sure it will impress potential employers:
Pick Only Your Best Work
Though determining your best work is relative, a few questions can help you decide whether a piece should be included in your portfolio. Which pieces earned A's from your professors? Which pieces were consistently met with compliments from viewers? Which pieces show off the best and widest range of your abilities? Quality is better than quantity, so be selective when choosing your work.
Decide How to Organize Your Work
If you only have a few pieces of work under your belt, it's fine to use whatever you have. However, if your works are rapidly filling up your computer's hard drive, putting them in some sort of order won't hurt. After all, anyone who cares enough to look at your online portfolio will want to skim it quickly. The best way to do this is to tell a story through your work. Arrange your pieces chronologically and describe your creative process for each of them. Think of it like writing a case study. By telling these stories, you display your human side as a creative and give potential clients an idea of what it's like to work with you.
Choose a Portfolio-Hosting Site
Once you've picked and organized your best pieces, it will be a cinch to find a free portfolio-hosting site. You can use free portfolio-building sites such as Behance, Portfolium, Wix, Tumblr or DeviantArt. Before you sign up for any of them, make sure to ask other users about their experiences. No site is perfect for every artist.
If none of the free options do it for you, there are other avenues to explore. If you're tech-savvy enough and have a little cash to spare, a self-hosted WordPress site might be just the thing. It's more customizable, professional-looking and likely to draw a good number of high-quality clients to your door. Contrary to what you may think, launching a self-hosted website can be done in 20 minutes or less. All you need is a domain name (i.e., yourfullname.com), which you can buy through a service such as Hover, and a reliable hosting service such as HostGator or Bluehost.
Promote on Social Media
There's no point in having an online portfolio if you're the only one who knows about it. Once the site is up, let people know with a status update. You can also link to the site through the "About" sections of your Facebook, Twitter, Tumblr and other social profiles. Whenever you add new pieces to your portfolio, be sure to share the news throughout your networks. Don't forget to include social share buttons on your portfolio so that people who find your work can share it with their own audiences.
When you know how to create an online portfolio, you're already miles ahead of the competition. Roll up your artist sleeves and get that portfolio up and running.
Photo credit: Flickr