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Infographic Design: Five Necessities for Success

March 1, 2015 Graphic & Comm. Design 0 Comments

Until recently, the adage in marketing was that if you published content, people would come. This is no longer the case; there's just too much noise. Now, the promotion of content is almost as important as the content itself. Infographics are a favorite in the marketing world because these maximum-impact graphics are filled with statistics and industry information and are highly engaging and shareable. Talented designers in the area of data visualization are highly sought-after by agency employers to create these pieces. You, too, can succeed in infographic design, but first, you'll need to master the following five skills:

1. Adobe Illustrator

In order to learn any craft, you need to understand how to use the right tools. Adobe Illustrator is the industry standard for creating infographics because the scalable vector images work at any size. Illustrator also has a suite of tools that are perfect for creating charts and graphs that you won't find in a program such as Adobe Photoshop.

Infographic Design: Five Necessities for Success2. Data Visualization

Though the most successful infographics of 2014 were all unique and very creative, they did have one common thread: The industry is trending toward more minimal designs that really emphasize data visualization. The most skilled infographic designers can pare their graphics down to the essentials, making the numbers the star of the story.

3. Storytelling

The better the story you are telling, the more people you will reel in. It is important to identify a story that resonates with people; if your infographic is about a boring topic, no one will engage with it. You can use tools such as BuzzSumo or Google Trends to identify trending topics. Sometimes, all it takes is one incredible data set to capture the attention of your audience. For example, this infographic looks at what could have come from all the lives lost to addiction. Learn what speaks to your audience and run with it.

4. Typography

If text is an important part of your infographic, you need to make it shine. You could even make it the star of the show. At the very least, be sure that your text is legible even at small sizes, and don't let the text take away from the data visualization.

5. Color Theory

Colors have a huge effect on how customers and audiences feel about something. Ever wonder why most fast food restaurants use yellow and red in their logos? How about why social media networks gravitate toward a blue color? It has everything to do with how color affects their potential audience and which ones can be used to draw them in. Before creating your infographic, be sure you understand how to take advantage of color psychology.

With these five essentials of infographic design under your belt, you are well on your way toward creating beautiful, effective and highly shareable infographics.

Photo credit: Flickr

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